My Approach
How can MKB Digiwerkplaats effectively communicate their brand through their website to meet the needs of entrepreneurs?
What are the needs and challenges of entrepreneurs?
How do competitors solve the problems faced by MKB Digiwerkplaats’ website?
How can the MKB Digiwerkplaats website efficiently convey what they do?
How can MKB Digiwerkplaats support entrepreneurs through their website?
How can MKB Digiwerkplaats attract new entrepreneurs via their website?
What do entrepreneurs need that MKB Digiwerkplaats does not currently provide?
The In-sitemap
Compiling all this data, we created an In-sitemap- an organised representaion of the information that summarised the “results” of the research and how that could be applied in the final design- page by page.
Research Questions
How can MKB Digiwerkplaats effectively communicate their brand through their website to meet the needs of entrepreneurs?
What are the needs and challenges of entrepreneurs?
How do competitors solve the problems faced by MKB Digiwerkplaats’ website?
How can the MKB Digiwerkplaats website efficiently convey what they do?
How can MKB Digiwerkplaats support entrepreneurs through their website?
How can MKB Digiwerkplaats attract new entrepreneurs via their website?
What do entrepreneurs need that MKB Digiwerkplaats does not currently provide?
Research Methods
Desk Research
Semi- Structured Interview
Focus Group Session
Interview findings
Three main themes
I. “I’m looking for networking opportunities in events and connecting with the students”
II. "I like the students for their youthfulness in perspective, ideas, methods of working etc.”
III. "I want clarity in what MKB does, and have my expectations met."
They also experienced usability issues with the navigation and were using with the newsletter as a main information source about events. Besides more individual preferences and wishes, they were all looking for their expectations to be met. That means setting and fulfilling realistic expectations about MKB’s services with regards to working with students. Clarity in MKB’s purpose and offer is missing on the website.
Data Analysis
Affinity Diagramming
Personas
Research Conclusion
Entrepreneurs choose MKB Digiwerkplaats largely because of the fresh, creative, and modern perspectives students bring.
Entrepreneurs immensely value networking and maintaining connections.
Entrepreneurs often struggle to understand what MKB Digiwerkplaats offers due to a confusing website structure and unclear terminology.
Clear and honest communication helps entrepreneurs feel understood and build trust in MKB, through their website.